Super Bowl Commercials

Game of Thrones Dragon Incinerates the Bud Knight in Super Bowl Ad

This is the second consecutive year HBO participated in the Big Game

Bud Light and HBO partnered on an ad in this year's Big Game.Game of Thrones
sara.jerde
Headshot of Katie Richards
By Sara Jerde & Katie Richards

HBO and Bud Light partnered for a quick reminder that the final season of Game of Thrones is almost here.

HBO has said that the series would return in April. Until this point, HBO has kept the plot under wraps, but fans got to see a very brief sneak peek at what’s coming this season in Game of Thrones with a teaser that aired during the Golden Globes.

The spot combined two campaigns, HBO’s #ForTheThrone and Bud Light’s Dilly Dilly world.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Headshot of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.

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