G4, Nestlé Unwrap Butterfinger Integration

Nestlé is tapping Comcast’s G4 network to help round out its celebrity crime-stopper collective, launching a search for the fourth member of its “Butterfinger Defense League” on Attack of the Show.

Assembled to thwart rampant Butterfinger theft, the BFDL consists of ’80s throwbacks Erik Estrada (CHiPs) and Lou Ferrigno (The Incredible Hulk), as well as Buffy the Vampire Slayer alum Charisma Carpenter. (The threat of petit larceny has long been a selling point for the brand; former spokesperson Bart Simpson once admonished consumers with the tag line, “Nobody better lay a finger on my Butterfinger!”)

Beginning May 13, Attack of the Show hosts Olivia Munn and Kevin Pereira will challenge viewers to make a case for why they’re best suited to become the fourth leg of the BFDL.

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