FX Wants to Be the ‘Best’ Channel on TV, Not the Highest-Rated One

CEO stands behind lesser-viewed gems like Louie and The Americans

FX is now the No. 4 cable network when it comes to 18-49-year-olds, up from sixth place a year ago. While many networks in its position would be gunning for the top spot, FX Networks CEO John Landgraf made an unusual proclamation at the Television Critics Association's winter press tour: He'd rather be the "best" channel on TV instead of the top-rated one.

"Obviously we want as many people as possible to watch our shows, we want them to be as highly rated as possible, but there's quite a range [of ratings], and we can support that range," said Landgraf, referring to some of FX's critically acclaimed, but lower-rated, shows like Louie and The Americans.

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