Experiential Marketing

FX Taps Chefs to Redefine the American Pie for Fargo Season 4

#FargoFlavors mails branded dessert kits to influencers, press and fans 

Photo of Fargo pie dessert kit
The kits include pie slices, recipe information and inspiration from the chefs.FX Networks
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By Ian Zelaya

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When Season 4 of FX’s Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX’s initial experiential plans as well.

While Fargo eventually resumed production and premiered on FX and Hulu in September, the network pivoted to promote the series with a pandemic-friendly mailer campaign that delivered branded pie kits to influencers, media and fans.

The

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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