Now on Hulu’s Streaming Hub, FX Expands Its Brand Beyond Linear TV

It 'hit a ceiling' on cable, but can now reach an additional 30 million viewers

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

To try to stay relevant in an industry becoming overpopulated with streaming services, several broadcast and cable networks have begun setting new linear strategies and leaning into what sets them apart from digital. FX, however, is taking a different approach.

It will be expanding its linear brand into the streaming world with FX on Hulu, a new branded hub rolling out March 2 on its corporate sibling’s platform. FX Networks chairman John Landgraf called the move a “transformative opportunity for the FX brand.”




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.