Now on Hulu’s Streaming Hub, FX Expands Its Brand Beyond Linear TV

It 'hit a ceiling' on cable, but can now reach an additional 30 million viewers

A still of Cate Blanchett on Mrs. America
FX on Hulu will be the exclusive home for several original FX series, including Mrs. America, starring Cate Blanchett. FX

To try to stay relevant in an industry becoming overpopulated with streaming services, several broadcast and cable networks have begun setting new linear strategies and leaning into what sets them apart from digital. FX, however, is taking a different approach.

This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.