Now on Hulu’s Streaming Hub, FX Expands Its Brand Beyond Linear TV

It 'hit a ceiling' on cable, but can now reach an additional 30 million viewers

To try to stay relevant in an industry becoming overpopulated with streaming services, several broadcast and cable networks have begun setting new linear strategies and leaning into what sets them apart from digital. FX, however, is taking a different approach.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.