To try to stay relevant in an industry becoming overpopulated with streaming services, several broadcast and cable networks have begun setting new linear strategies and leaning into what sets them apart from digital. FX, however, is taking a different approach.
It will be expanding its linear brand into the streaming world with FX on Hulu, a new branded hub rolling out March 2 on its corporate sibling’s platform. FX Networks chairman John Landgraf called the move a “transformative opportunity for the FX brand.”
FX
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