FX Lures Sneakerheads to a Cemetery to Hype What We Do In The Shadows

The stunt, with custom-created Vans kicks, blurs fiction and reality

A character named Guillermo, scene-stealer extraordinaire on the FX hit series What We Do in the Shadows, is hosting a pop-up event where he promises to dole out exclusive merchandise at a Los Angeles hotspot.

Among the ghoulishly bedazzled swag: limited-edition kicks from Vans embellished with the phrase “Bite Me.” They glow in the dark, and they’re to die for—literally.

Guillermo, the devoted vampire assistant turned bodyguard, put out this urban siren’s call aiming to lure unsuspecting sneakerheads to the famous Hollywood Forever cemetery on Monday so he could turn them into fast food for his undead friends.

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