FX and the Other Networks Involved in the Disney-Fox Deal Won't Alter Their Upfront Strategies

Until it closes, their message to marketers is 'business as usual'

Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It’s also the first of several upfront events involving companies that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox.