TV Upfronts

FX and the Other Networks Involved in the Disney-Fox Deal Won't Alter Their Upfront Strategies

Until it closes, their message to marketers is 'business as usual'

upfront-strategies-content-2018 — Channing Dungey, Gary Newman, Dana Walden and Courteney Monroe won't be changing their upfront plans. Sources: Getty Images

February 26, 2018

Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It’s also the first of several upfront events involving companies that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox.

Jason Lynch

@jasonlynch
jason.lynch@adweek.com

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

TV Upfronts

FX and the Other Networks Involved in the Disney-Fox Deal Won't Alter Their Upfront Strategies

Until it closes, their message to marketers is 'business as usual'

Jason Lynch

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Jason Lynch