Fusion's Chief Content Officer Serves a Rising American Mainstream

Camila Jiménez Villa bridges languages, audiences and platforms

Adweek: Talk about your work as supervisor of Univision Story House, which creates scripted and unscripted content for English and Spanish TV
Camila Jiménez Villa: Story House launched about a year ago. It’s focused on finding stories which resonate with young, multicultural audiences, but also have the potential to appeal to the general market. I think we have shown in the first year of our existence an ability to work across that spectrum, whether it’s with Outpost, the unscripted English-language series we did for Fusion and HBO, or El Chapo, our first Spanish-language scripted drama we’re co-producing with Netflix. For us, it’s about storytelling. It doesn’t matter what language for what platform.

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.