Fuse Media Emphasizes Empowerment and Escape in Uncertain Upfront Season

Most transactions likely to occur in the second half of 2020

rob markman and 2 chainz on genius x fuse
Fuse Media is showcasing five freshman series, including Genius X Fuse, which features interviews with artists like Rob Markman and 2 Chainz. Fuse Media

The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets young Latinx and multicultural viewers, is expecting to be even more fluid as it faces an uncertain and challenging moment for advertisers and broadcasters alike.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.