TV Upfronts

Fuse Media Emphasizes Empowerment and Escape in Uncertain Upfront Season

Most transactions likely to occur in the second half of 2020

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The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets young Latinx and multicultural viewers, is expecting to be even more fluid as it faces an uncertain and challenging moment for advertisers and broadcasters alike.

“There’s a heightened sensitivity across the board,” said ad sales chief Fernando Romero, who has headed up Fuse Media’s ad sales since October.



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