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FuboTV knows it’s good at live sports, but now it wants to have a bigger role in the red-hot FAST (free, ad-supported streaming TV) market.
The sports-centric virtual MVPD is launching four new FAST channels from Reader’s Digest publisher Trusted Media Brands: Fail Army, People Are Awesome and Pet Collective and WeatherSpy. The first three are currently available, and WeatherSpy will launch shortly.
“When you come to fubo as a consumer, you’re really searching for a certain content, which is sports,” Henry Ahn, fubo’s chief business officer, told Adweek.
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