FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV.
The streamer is participating in the IAB NewFronts this year, where it’s pitching a slate of original content plus new ad targeting offerings.
FuboTV is partnering with LiveRamp to bolster its addressable ad offerings. This allows the streamer and its advertisers to use their first-party data to create advanced audience segments, like people making over a $100,000 who are looking to buy a car, and then activate these campaigns programmatically.
Branded content studio launches
FuboTV also announced the launch of its branded content studio, where it will work with advertisers to create custom integrations on its owned-and-opeated Fubo Sports Network.
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