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Tubi

NewFronts

FuboTV Pitches World Cup and Ad Targeting at NewFronts

The streamer signed international soccer stars for its World Cup qualification coverage

FuboTV will be the exclusive streamer of the South American Football Confederation.
FuboTV will be the exclusive streamer of the South American Football Confederation.Courtesy FuboTV
By Andrew Blustein

May 3, 2021

FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV.

Andrew Blustein

  • @andrewblustein
  • andrew.blustein@adweek.com

Andrew Blustein is a programmatic reporter at Adweek.

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