From Horror Stories to Brotherly Goofs, Podcasts Head to Network TV and Streaming Platforms

Medium’s powerful storytelling and many fans are being recognized

In 1950, CBS convinced comedian Lucille Ball to bring her radio show, My Favorite Husband, to TV, giving life to I Love Lucy. If a radio program can make the leap to TV and become one of the most iconic sitcoms ever, who’s to say podcasts can’t do the same thing?

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.