From Fewer Ads to Its First Livestream, NBC Shakes Up Its Winter Olympics Opening Ceremony

Network hopes to avoid the backlash that plagued the Rio kickoff

The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an overabundance of ads, and blasted the network for airing the ceremony on a tape-delay.