The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an overabundance of ads, and blasted the network for airing the ceremony on a tape-delay.
From Fewer Ads to Its First Livestream, NBC Shakes Up Its Winter Olympics Opening Ceremony
Network hopes to avoid the backlash that plagued the Rio kickoff
