Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
French telecommunication giant Orange has purchased a 49 percent stake in the Web video site Dailymotion for 58.8 million euros—roughly $80 million.
Dailymotion, something of a YouTube pretender, reaches around 7.5 million unique monthly users in the U.S., according to Compete. However, the site has a much larger audience in Europe—and the company claims a total of 93 million uniques across the globe.
As part of the deal, starting in 2013, Orange has an option to purchase 100 percent of the company or seek new business partners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in