FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time

Ad-tech firm's unified decision capability expands to OTT

three pink cellphones in a row
Three major players in advertising are pushing to advance TV buying. NBCUniversal, The Trade Desk, Freewheel

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.