Ad Tech

FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time

Ad-tech firm's unified decision capability expands to OTT

three pink cellphones in a row
Three major players in advertising are pushing to advance TV buying. NBCUniversal, The Trade Desk, Freewheel

By Andrew Blustein

April 14, 2020

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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