Ad Tech

FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time

Ad-tech firm's unified decision capability expands to OTT

three pink cellphones in a row
Three major players in advertising are pushing to advance TV buying. NBCUniversal, The Trade Desk, Freewheel

By Andrew Blustein

April 14, 2020

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
You Might Like

Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW

By Debbie Adler, Head of Creative Industries NA, U.K.’s Department for International Trade

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}