FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time
Ad-tech firm's unified decision capability expands to OTT

Three major players in advertising are pushing to advance TV buying.
NBCUniversal, The Trade Desk, Freewheel

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television.