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Another exec is leaving Freeform for Warner Bros.’ new global kids, young adults and classics division.
Tricia Melton, who had been svp of marketing, brand, creative and communications at the Disney-owned cable network since 2017, will become CMO of the new segment, beginning June 29.
She’ll be reporting to a familiar face at Warner Bros.: former Freeform president Tom Ascheim, who stepped down last month to become president of global kids, young adults and classics. Ascheim, who spent six years at Freeform, starts June 15, two weeks before Melton.
Melton will head up global marketing and brand strategy for the new division, which includes Cartoon Network, Adult Swim and Boomerang, as well as Warner Bros.
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