Freeform’s Tricia Melton Named CMO of New Warner Bros. Division

She follows Tom Ascheim to global kids, young adults and classics segment

Photo of Tricia Melton
Tricia Melton will start her new Warner Bros. role on June 29. Warner Bros

Another exec is leaving Freeform for Warner Bros.’ new global kids, young adults and classics division.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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