TV Upfronts

Fox's Upfront Leans Into Sports, Live News and Tubi Amid WGA Strike

Unscripted programs are expected to play a major role in the broadcaster's upcoming slate

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As WGA picketers and anti-Fox protesters crowded the entrance of the company’s upfront presentation Monday afternoon at New York’s Manhattan Center, the show went on as scheduled.

Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox’s unscripted and sports content—as the company returned to a live format for the first time since before the Covid-19 pandemic.

Instead of leading with its upcoming primetime slate, announced earlier in the day, Fox kicked off the presentation with FAST service Tubi—which exited NewFronts week in order to play a larger role in its parent company’s upfront pitch.

“We went all in on AVOD and invested in Tubi,” said ad sales chief Marianne Gambelli, who noted that the streamer—which now has 64 million monthly active users—has seen 44% year-over-year growth, and is now represented in Nielsen’s streaming...



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