Fox's Super Bowl Promo Strategy Is Going to the Next Level

The network's 'smarter' in-game campaign highlights key upcoming shows

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

On Wednesday, Fox revealed it took in $600 million in ad revenue for Super Bowl Sunday, with some in-game 30-second spots going for north of $7 million. So when time is money (literally, millions of dollars for seconds), it doesn’t leave the network endless hours for self-promotion during the game.

“I’d love to tell you I have three hours of promotional time in the game. I don’t, as you well know, and it’s a finite number,” Darren Schillace, president of marketing for Fox Entertainment, told Adweek of the company’s promo plans.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in