Fox's New Ad Sales Chief on the State of the Market and How Advertising Is Evolving Under His Watch

Joe Marchese is getting down to (upfront) business

After Toby Byrne’s surprise exit last September, Fox Networks Group spent eight long months searching for a new ad sales chief. Finally, the company tapped Joe Marchese, its president of advanced advertising products, just five days before its May 15 upfront presentation. As president of advertising revenue, Marchese—who in Byrne’s absence had run the ad sales division alongside evp of ad sales Bruce Lefkowitz and evp of global partnerships Danielle Maged—now oversees Fox, Fox Sports, FX, FXX, National Geographic and Nat Geo Wild. He also spent the last year working with Turner and Viacom to create the audience-targeting platform OpenAP, which the companies hope will become the industry standard.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.