Fox's Fall Schedule Leans Into Strength of Existing Franchises

The broadcaster is using 9-1-1 and The Masked Singer to launch new dramas

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Fox went deep into its ad-supported service Tubi two weeks ago at the NewFronts. Now, the media company is using the upfront to emphasize the strength of its broadcast slate.

The company is heading into the fall season as the No. 1 broadcast network in the adults 18-49 demo for the second year in a row, and it plans to use the strength of existing franchises like 9-1-1 and The Masked Singer to launch a slate of new series.

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