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Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience.
Fox Sports Engage will distribute branded content across a variety of social media platforms, including Facebook, Twitter and YouTube. But here's the kicker: Fox Sports will guarantee that a certain amount of people will see the content.
"That guaranteed viewership is what we think has been missing from the social media distribution landscape," Pete Vlastelica, evp of digital for Fox Sports, told Adweek.
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