Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game

Company will seek north of $6 million per 30-second spot

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Super Bowl 56 won’t even be played for another six months, but Fox Sports is already getting ready to sell ad inventory for Super Bowl 57.

Next week, the company will begin ad sales for Super Bowl 57, which will be held on Feb. 5, 2023, Seth Winter, evp, sports sales, Fox Sports, told Adweek.

The news comes two days before the NFL regular season kicks off—and two months after NBCUniversal said it had already sold 85% of its in-game advertising inventory for Super Bowl 56—seven months before the Feb.



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