Fox Sports Meets With Agencies Again to Jumpstart NFL Talks Following Schedule Release

Second round of virtual town halls helps advertisers prep for live sports’ return

tom brady arguing on field
Fox's first NFL game of the season will feature Tom Brady and his new team, the Tampa Bay Buccaneers, facing off against Drew Brees and the New Orleans Saints. Getty Images

Even without holding its traditional upfront event today, Fox Corp is doing everything it can to lay the groundwork for a healthy upfront marketplace.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.