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Even without holding its traditional upfront event today, Fox Corp is doing everything it can to lay the groundwork for a healthy upfront marketplace.
This morning, the Fox network unveiled a largely pandemic-proof fall schedule, with all series but one having already been filmed. And on Friday, Fox Sports held another round of virtual town halls with agencies to help them prepare for the imminent and long-awaited return of live sports—and, it hopes, to jumpstart talks about the upcoming NFL season on the heels of last Thursday’s football schedule release.
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