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Nearly two months after selling out its Super Bowl inventory—the fastest that’s happened in nine years—Fox found a way to cash in on the massive advertiser demand this year.
Fox Sports and the NFL have added an additional “floater” ad pod to the game, which will last 2 minutes and 30 seconds, according to Seth Winter, evp of sports sales for the network. That means Fox was able to add more than $25 million to its in-game Super Bowl ad revenue.
“Floater”
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