It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic.
While it’s still far from certain when sports—or the rest of the economy—will be able to safely resume, Fox Sports has started working with agencies to help them and their clients prepare and plan for the return of MLB, Nascar, NFL and its other live sports.
This
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