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Fox Sports and The Big 12 athletic conference have come to terms on a new billion-dollar, multi-year cable TV rights package.
Valued at approximately $90 million per year, the 13-season pact will bring in approximately $1.03 billion to the conference, which includes the University of Texas, Oklahoma and Kansas.
Naturally, the crown jewel of the package is football. Per terms of the new agreement, Fox Sports Net and FX will air a minimum of 40 Big 12 gridiron matchups per year, up from the 20 games stipulated in the earlier deal.
The deal goes into effect at the start of the 2012 college football campaign.
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