Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years

All 77 units have been snapped up, for as much as $5.6 million per 30-second spot

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Super Bowl LIV is still 10 weeks away, but Fox Sports’ ad sales team scored a surprisingly early victory: It has already sold out the entire in-game advertising inventory.

Fox Sports sold out all 77 of its in-game Super Bowl spots as of last Friday, according to Seth Winter, evp of sports sales. That means any brand still on the fence about buying an ad during the Feb. 2 game—for as much as $5.6 million per 30-second spot—now finds themselves on the outside looking in.




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