Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years

All 77 units have been snapped up, for as much as $5.6 million per 30-second spot

Superbowl LIV logo and football on grass with cash illustrations falling
This is the earliest that Super Bowl ad inventory has been sold out since 2011’s Super Bowl XLV. NFL

Super Bowl LIV is still 10 weeks away, but Fox Sports’ ad sales team scored a surprisingly early victory: It has already sold out the entire in-game advertising inventory.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.