Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years
All 77 units have been snapped up, for as much as $5.6 million per 30-second spot
This is the earliest that Super Bowl ad inventory has been sold out since 2011’s Super Bowl XLV.
NFL
Key Insights:
- Market accelerated after Fox announced ads were 78% sold out 11 days ago
- Pre- and post-game inventory is still available for brands on the outside looking in
Super Bowl LIV is still 10 weeks away, but Fox Sports’ ad sales team scored a surprisingly early victory: It has already sold out the entire in-game advertising inventory.
