Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates.
According to industry sources, Fox has priced in-game 30-second spots at around $550,000 a pop, this despite the formidable challenge of having to compete with NBC’s Olympics for sponsor dollars. As in years past, the most active categories are automotive and financial services.
Quick-service restaurant (QSR) commitments also played a key role in Fox’s All-Star sellout.
The usual suspects will be well represented throughout the broadcast, including official MLB sponsors Anheuser-Busch InBev, General Motors, State Farm, MasterCard, Pepsi-Cola and Taco Bell.