Fox Sells Out MLB All-Star Game

Spots fetch around $550,000 a pop

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates.

According to industry sources, Fox has priced in-game 30-second spots at around $550,000 a pop, this despite the formidable challenge of having to compete with NBC’s Olympics for sponsor dollars. As in years past, the most active categories are automotive and financial services. 

Quick-service restaurant (QSR) commitments also played a key role in Fox’s All-Star sellout.

The usual suspects will be well represented throughout the broadcast, including official MLB sponsors Anheuser-Busch InBev, General Motors, State Farm, MasterCard, Pepsi-Cola and Taco Bell.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in