Fox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Market

In-game inventory is currently 78% sold out

For the past several years, Super Bowl ad inventory has been available for brands looking to swoop in at the last minute and grab a spot. But that isn’t likely to occur for Super Bowl LIV, as Fox has already sold 78% of its in-game inventory and expects to be sold out “well before” the Feb. 2 game in Miami.