How Fox Plans to Continue Its 18-49 Win Streak This Season, Despite Linear Ratings Drops

Entertainment chief Michael Thorn on fall strategy and the ways Covid-19 has permanently changed the business

The new TV season is less than two weeks away, and Fox will be gunning for its third consecutive season win in the adults 18-49 demographic most coveted by advertisers. But in order to do that, the network will also need to try to stop the migration of viewers from linear to streaming, which accelerated during the pandemic (almost all broadcasters weathered double-digit drops in the 18-49 demo and total viewers last season).