TV Upfronts

Fox Networks Group’s New Ad Sales Chief Takes Center Stage to Shake Up Traditional Ad Buys

Prime-time programming ceded the upfront spotlight to Fox Sports

After less than a week on the job as Fox Networks Group's ad sales chief, Joe Marchese faced buyers at the annual upfront presentation.Frank Micelotta/Fox
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By Jason Lynch

May 15, 2017

If buyers thought Fox Networks Group’s new ad sales chief, Joe Marchese, wouldn’t have had the job long enough to make waves during the upfront presentation, they were mistaken.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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