TV Upfronts

Fox Networks Group’s New Ad Sales Chief Takes Center Stage to Shake Up Traditional Ad Buys

Prime-time programming ceded the upfront spotlight to Fox Sports

After less than a week on the job as Fox Networks Group's ad sales chief, Joe Marchese faced buyers at the annual upfront presentation.Frank Micelotta/Fox
Headshot of Jason Lynch
By Jason Lynch

May 15, 2017

If buyers thought Fox Networks Group’s new ad sales chief, Joe Marchese, wouldn’t have had the job long enough to make waves during the upfront presentation, they were mistaken.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Convergent TV

Trump Names NBCU’s Linda Yaccarino to the President’s Council on Sports, Fitness and Nutritionicon-image

By Jason Lynch

A still from CBS show NCIS
TV Upfronts

ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talksicon-image

By Jason Lynch

Convergent TV

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platformicon-image

By Jason Lynch

two lapd officers
TV Upfronts

Fox Sets Largely Pandemic-Proof Fall Schedule, With Most Series Already Filmedicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

Why Brands Should Embrace Supply Path Optimization Now

You Might Like

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

Beautiful Things Happen When Video Meets Display

By Criteo