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YouTube’s non-skippable six-second ad format is branching out.
Fox Networks Group has now joined YouTube in adopting its unique ad format. The six-second non-skippable ads will air first on Fox’s digital and on-demand platforms, but will eventually be seen on linear television.
Fox, which made the announcement with YouTube at Cannes Lions, is the first broadcast network to sign on to the format, introduced by YouTube last year.
The company said the six-second ads offer both brand lift and an ideal user experience.
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