Fox Networks Group Follows YouTube’s Lead in Adopting 6-Second Ad Format

Becoming the first broadcaster to commit to the non-skippable spots

The network is taking a cue from the online video behemoth. Sources: FOX, YouTube, Getty Images

YouTube’s non-skippable six-second ad format is branching out.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}