Cannes Lions

Fox Networks Group Follows YouTube's Lead in Adopting 6-Second Ad Format

Becoming the first broadcaster to commit to the non-skippable spots

The network is taking a cue from the online video behemoth.Sources: FOX, YouTube, Getty Images
Headshot of Jason Lynch
By Jason Lynch

June 20, 2017

YouTube’s non-skippable six-second ad format is branching out.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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