Fox Networks Group Follows YouTube’s Lead in Adopting 6-Second Ad Format

Becoming the first broadcaster to commit to the non-skippable spots

The network is taking a cue from the online video behemoth. Sources: FOX, YouTube, Getty Images

YouTube’s non-skippable six-second ad format is branching out.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.