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Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the company is popping the bubbly all the same, thanks to its own World Cup coup.
Fox netted roughly $40 million from Women's World Cup ad sales, according to an industry source, a figure that more than doubled the company's initial revenue estimates for the tournament and is five times more than the $8 million ESPN raked in for its coverage of the 2011 Women's World Cup.
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