Programming & Performance

Fox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Ads

It will be available in the fall

With the new platform, buyers can construct segments for long-form digital video and linear in the same place.Getty Images
sara.jerde
By Sara Jerde

Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform—dubbed OpenAP 2.0—will be available in time for fall programming.

With the new platform, buyers can construct segments for long-form digital video and linear in the same place and request those segments to go live.

The marketplace, built in collaboration with Accenture and FreeWheel, will be accessible at OpenAP.tv.

“Fox and the other members of OpenAP are committed to driving open standards that are essential to the success of our brand and agency partners,” said Marianne Gambelli, president, advertising sales, Fox, in a statement.

The

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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