Programming & Performance

Fox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Ads

It will be available in the fall

With the new platform, buyers can construct segments for long-form digital video and linear in the same place.Getty Images
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By Sara Jerde

April 25, 2019

Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform—dubbed OpenAP 2.0—will be available in time for fall programming.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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