Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years

Network deploying in-game promos to keep viewers tuned in beyond the game

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Fox knows Sunday’s broadcast of Super Bowl 54 will attract north of 100 million viewers. And if it can convince enough of them to stick with the network beyond the Big Game, it should cement its first season victory in the adults 18-49 demo in eight years.

Between the game’s high-profile ads, which cost as much as $5.6 million per 30-second spot, Fox will be promoting its midseason entertainment slate. The network has the season lead in the 18-49 demo, with a 1.9



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