Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years
Network deploying in-game promos to keep viewers tuned in beyond the game
This is the ninth Super Bowl that Fox is airing, but the first as part of a slimmed-down and spun-off Fox Corp. following the Disney deal last year.
Rolando Rodriguez/Fox
Key insights:
- Fox will promote all of its shows leading up to the game, but will focus on its biggest priorities during the Super Bowl.
- Super Bowl 54 is a microcosm of Fox’s new promotional strategy entering this season.
Fox knows Sunday’s broadcast of Super Bowl 54 will attract north of 100 million viewers. And if it can convince enough of them to stick with the network beyond the Big Game, it should cement its first season victory in the adults 18-49 demo in eight years.
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