Fox Is Turning a Shake Shack Into Bob's Burgers to Feed Hungry Comic-Con Attendees

Network will bus fans to the restaurant and give away 500 'burgers of the day'

Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention.

Fox is celebrating the upcoming 150th episode of its animated comedy Bob’s Burgers, as well as the show’s move this fall to 8:30 p.m. Sundays, by partnering with Shake Shack for a day-long activation on Friday with the cast and producers at one of the hamburger chain’s San Diego restaurants.

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