Fox Is Turning a Shake Shack Into Bob's Burgers to Feed Hungry Comic-Con Attendees

Network will bus fans to the restaurant and give away 500 'burgers of the day'

Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in