Amidst an unprecedented cloak of secrecy on both sides of the table in upfront negotiations, broadcast network sales executives and media agency buyers are finally making steady and rapid progress, with at least two broadcasters—Fox and The CW—poised to complete their upfront selling by the end of this week.
Sources familiar with negotiations say, however, that ABC is still taking a hard line and refusing to sell its prime-time inventory at negative cost-per-thousand increases
compared to last season.
NBC
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