Fox Corp. is a much leaner company now than during last year’s upfront, when it was still part of 21st Century Fox. But it has capitalized on demand for several programs, including WWE’s SmackDown Live and The Masked Singer, to cross the upfront finish line with double-digit CPM (cost per thousand viewers reached) increases in primetime entertainment.
The company, which was spun off in March just ahead of the Disney-Fox merger, also saw high single-digit volume hikes in primetime entertainment in this year’s upfront, according to a source with knowledge of the negotiations.
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