Fox Corp. has created a new tool for advertisers who want to buy video inventory on Fox News Media’s digital properties, but are selective about the content those spots would be running in.
The company is rolling out Atlas, a video intelligence platform that enables enhanced contextual targeting and gives advertisers greater transparency and brand suitability in their spots.
The offering, developed by the Fox Ad Technology unit, encompasses short and long form non-linear digital video across Fox News Media properties, including Fox News, Fox Business and Fox Weather.
Atlas will roll out across Fox News Media as two products.
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