TV Upfronts

Fox Creates Context and Brand Filtering Tool for Fox News Media Digital Advertisers

Video intelligence platform Atlas will roll out for this year’s upfront

fox news digital ad platform
The offering includes video on apps for Fox News, Fox Business and Fox Weather.Fox
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By Jason Lynch

March 23, 2022

Fox Corp. has created a new tool for advertisers who want to buy video inventory on Fox News Media’s digital properties, but are selective about the content those spots would be running in.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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