Programming & Performance

Fox Builds Its Second Show Around a Popular Brand With Lego Masters

Already a hit in Britain and Australia, series makes its U.S. debut tonight

Lego Masters host Will Arnett also voices Lego Batman in the Lego theatrical films.Ray Mickshaw/FOX
Headshot of Jason Lynch
By Jason Lynch

February 5, 2020

Some brands are able to get their names inserted into TV titles via a sponsorship, but only a few are big enough to become the subject of a show themselves.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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