Fox Builds Its Second Show Around a Popular Brand With Lego Masters

Already a hit in Britain and Australia, series makes its U.S. debut tonight

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Some brands are able to get their names inserted into TV titles via a sponsorship, but only a few are big enough to become the subject of a show themselves.

Lego joins that group tonight, as Fox debuts the reality competition series Lego Masters, in which teams of builder duos compete in elaborate brick-building challenges to win a $100,000 prize and the title of “Lego Masters.”

It’s Fox’s second series built around a popular brand—music game show Beat Shazam was renewed for Season 4 just last week—though the Lego Masters format is already a hit in Britain and Australia.

Fox heavily promoted the new series during Sunday’s Super Bowl, as the network looked



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