Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand

The partnership for the 'new media model' also includes a companion mobile app

Pepsi approached Fox last summer with the idea for Cherries Wild, which premieres Feb. 14. Fox

Fox and Pepsi created a new pop culture trivia game show around the Wild Cherry Pepsi brand, but their collaboration isn’t confined to the TV screen.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.