Former Wells Fargo CMO Joins Nielsen As Chief Marketing and Communications Officer

Jamie Moldafsky will head up brand and product presence as measurement firm evolves TV metrics

Jamie Moldafsky left Wells Fargo this year after the bank eliminated a centralized CMO role. Nielsen

Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer.

In her new role, effective immediately, Moldafsky will be tasked with reshaping Nielsen’s brand and product presence. The hire comes as the company’s global media business continues to make changes to its measurement apparatus to better account for the fast-shifting television industry. The leadership change comes as part of a range of moves Nielsen has been making in response to marketers’ and programmers’ measurement needs. For example, Nielsen is in the process of spinning off its consumer package goods measurement unit, Nielsen Global Connect, so the measurement firm can sharpen the focus of its global media business.

“We’re thrilled to welcome Jamie to Nielsen,” Nielsen CEO David Kenny said in a statement. “She is a seasoned marketing and communications professional with experience in a range of industries, and invaluable expertise in marketing and communications. Jamie’s ability to apply best in class marketing solutions, engage in thought leadership and deploy successful strategies for reputation management will help us accelerate our partnerships with the industry and turbocharge the next era of Nielsen’s business.”

Moldafky spent nine years as CMO at Wells Fargo, where she was responsible for overseeing everything from global brand strategy and management to product marketing, sponsorships and reputation management. Before that, she has spent decades in marketing, communications and management positions at other major corporations including American Express, Charles Schwab and Whirlpool Corp.

Moldafsky left the bank earlier this year in a shake-up at the bank that eliminated a centralized CMO role.  

“I’m excited to join Nielsen at such a transformative time in the industry,” Moldafsky said in a statement. “I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision.”

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.