Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer.
In her new role, effective immediately, Moldafsky will be tasked with reshaping Nielsen’s brand and product presence. The hire comes as the company’s global media business continues to make changes to its measurement apparatus to better account for the fast-shifting television industry. The leadership change comes as part of a range of moves Nielsen has been making in response to marketers’ and programmers’ measurement needs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in